Social Media Doctors

Does your Twitter account need a check-up? Do you need someone to breathe new life into your LinkedIn profile? Are you worried that your Facebook page is D.O.A.? Well, the doctors are in! Here’s your chance to work one-on-one or in small groups with social media consultants who’ll address your specific concerns. Whether you’re seeking a nuanced assessment of your social media presence or just need someone to explain the basics, they’re here to help.

Throughout the day there will be 15 min slots for you to have your social media presence assessed by the pros!

Meet the Doctors:

Steffen KaplanSteffen A. Kaplan is a social media and visual consultant with two decades of experience as a supervising photo editor at The New York Times. Today, he leads his own brand “Spin It Social” and is a social media consultant/strategist for AARP’s Life Reimagined platform and its executive leadership and thought leaders. Steffen blends his passion for photography with his love for networking & creating great content and can be found on Twitter and Instagram at @SKaplanphotos. He has been a “Social Media Doctor” at Princeton University, and will also be on hand at Social Media Weekend at CUNY’s J School this June hosted by The Met’s Chief Digital Officer, Sree Sreenivassan.



liz_picLiz Borod Wright Most recently the Social Media Editor at NBC 4 New York, Liz Borod Wright became an early adopter of social media because she had to drive traffic to, a travel blog she launched in 2009. Her passion for social media has led to teaching assignments at Columbia Journalism School and NYU SPS, as well as consulting gigs at Austria Tourist Office, Perrier Jouet, Carnegie Corporation. She’s also a programming coordinator for Social Media Weekend at CUNY Journalism School.  She loves to show off New York City’s beauty as a #BBCLocalite for BBC Travel’s Instagram and Twitter feeds. Please follow her @travelogged and consider her for your social media needs!